Brands stand behind the endangered species in their logos with Save Your Logo

Renowned companies like Lacoste, MAAF, Val d'Isère, Quicksilver & Roxy feature prominent figures in biodiversity in their logos.  Whether it'd be crocodiles, dolphins, birds, even endangered plants, the goal of Save Your Logo is clear — to build an opportunity for these companies to donate towards the conservation of the species represented in their logo.  In works to aid in the preservation of a stronger planet, the vision also emphasises on education and community engagement.



Since the program was developed in France, french brands are currently the top contributors (Lacoste being most notable — founded in 1933).  Moreover, Save Your Logo primarily targets a worldwide audience as they have teams set up in the United States to aid in the vulnerable status of the American crocodile, which have suffered from the recent gulf oil disaster.

"Lacoste is the international brand the most clearly associated with an animal. The brand’s commitment to the preservation of crocodiles seems natural as this animal is part of Lacoste’s history and identity." — Save Your Logo



How does it work?  A new endowment fund was brought into the French economy in 2008 — this simply allows the option to collect and control any type of donation that is provided free and forever — that being gifts, donations or endowments.

"The device was introduced to spur growth in private fundraising because of the slowness of the French to embrace fundraising possibilities. Even after a new French law was enacted in 1987 to allow private foundations, by 2008, only 3,000 foundations had been created — a mere 20 per year. In contrast to this, fonds are advancing at lightning speed: about 20 per month, the committee reported in May." — The Art Newspaper



This generates ideal opportunities for donations that invest towards the Save Your Logo effort — and with various worldwide discussions involving many companies, it's no doubt that Save Your Logo will have more premium parters to come.  Some other global companies that could easily join include Puma, Jaguar, Esso, Hollister, or even Echo Clothing.